Industry
Farmers Market
Role
Communcations & Program Manager
Time
November 2021 - April 2022
Role
The Indy Winter Farmers Market is the longest-running and only winter farmers market in downtown Indianapolis that connects farmers to community members. As the Communications & Program Manager for the 2021- 2022 market season, I assisted in promoting the relocation of the winter market as well as building new relationships within the Riverside, Near West and Near Northwest communities.
Responsibilities
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Created all marketing materials in collaboration with various partners and donors.
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Aided in choosing and planning for the new location for the 2021-2022 market season.
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Organized communication materials for vendors
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Created social media posts to promote and share the farmers market experience
Results
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Established a continuing partnership with 16 Tech Innovation District and sponsors such as Eskenazi Health, Citizens Energy Group, Fresh Bucks, and more.
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Hosted 65 local vendors with more than $200,000 in sales and $13,000 in SNAP benefits redeemed.